Results like these would make any Apple Fanboy proud... I'm NOT one of them!
Bummer Results:
Agency of the decade: Goodby, Silverstein and Partners (at least it wasn't Crispin Porter)
Best outdoor ads: Apple's Silhouettes (no comment)
Marketer of the decade: Steve Jobs (no comment)
Brand of the decade: Apple (no comment)
Product of the decade: iPod (no comment)
Yay Results:
Media company of the decade: Google (well deserved)
Magazine of the decade: WIRED (well deserved)
Website of the decade: Youtube (well deserved)
Campaign of the decade: Apple, "Get a Mac" (hated what they're selling, yet an excellent ad campaign)
Marketing innovation of the decade: Viral Videos (very good buzz generator)
Digital device/platform of the decade: Facebook (well deserved)
No comments:
Post a Comment