Retire Ronald. The same guys that got Joe Camel to pack up his cancer sticks and retire are now targeting Ronald McDonald. While I'm glad Joe was locked away in advertising archives, I really don't think Ronald deserves the same kind of banishment.
Ronald is a marketing ICON. While he may serve the marketing interests of the biggest fast feeder in the world, he is also an excellent CSR representative. I don't think I've ever seen Ronald chomping down on a burger... It's the parents who need to be schooled on how to get their kids to eat healthy. What kid decides his own meals anyway? SAVE RONALD!