Thursday, October 15, 2009

Micro branding

Just came across an article on AdAge... Kellogg UK is preparing a trial run of branding its cereal flakes in a campaign to combat generic versions of its corn flakes cereal. I think that's awesome! Although I prefer Nestle's corn flakes (they stay crispier longer in milk, I hate soggy cereal) I would definitely buy Kellogg's Corn Flakes just to see their logo laser beamed on each flake lol. That's great for us advertisers, putting whatever logo we like in the public's cereal. Hmm... I wonder if they'd charge per box or per flake :P

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